In an industry packed with crowded shelves, magic
promises, and fine print, we were pretty sure we
weren’t the only ones who thought vitamins were
So, we made it our mission to make some that
weren’t. No, we can’t promise to get your inbox to
zero, or make your alarm sound satisfying, but what
we can promise is the perfect blend of vitamins and
minerals that will give you the support you need to
make it through whatever the day throws at you.
We teamed up with world-leading experts to
develop a range of vitamins inspired by real life.
Over the last 2 years we’ve worked with some of
New Zealand’s leading naturopaths, nutritionists and
researchers to develop the Health by Habit range.
Our formulas are based on the latest and leading
scientific evidence to ensure that we get the right
dosage, form and combination of ingredients.
Sometimes, the answer is right in front of you – so
while we know there is a lot to learn from science,
we also choose to use natural ingredients where
The result - 17 premium formulations designed
specifically so that micronutrients work together.
We know you care about what you put in your body,
which is why we care so much about what we put
into our vitamins. Our manufacturing facility uses
certified Good Manufacturing Practices (cGMP) to
ensure our production process has a high level of
quality and safety. All our finished products are
batch tested, and have a Certificate of Analysis so
we can ensure your vitamins contain exactly what is
on the label – nothing more, nothing less.
No need to dust off your high school chemistry set,
Health By Habit is expert science, made simple.
BSc Major in Human Nutrition and Sport Exercise Science